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Story Behind the Art: Sarouk rugs encompass weavings from Arak, nearby villages, and the plains of Farahan in central Iran, an area long famed for its craftsmanship. In the 19th century, Sarouk carpets often carried dense allover Herati and Gul Hennai motifs woven with around 100 knots per square inch. By the late 1800s, inspired by Tabriz’s grandeur, weavers shifted to formal factory-made rugs with precise central medallions. After World War I, artisans pioneered a new style featuring detached floral sprays scattered elegantly across the field, which became the hallmark of Sarouk tradition. This enduring style captured global markets and influenced rug production worldwide. Today, Sarouk-inspired rugs continue to be woven in Iran, India, Romania, and Pakistan, testifying to their long-lasting cultural and artistic impact.
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