HOT ! Bumble & Bumble Illuminated Color Shampoo

What it is:X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair. Formulated with PRO ColorShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair color from fading. Plus, it helps smoothe + seal the cuticle for luminous, locked-in color.

Features and Benefits:Color vibrancyFree of sulfate cleansersSmoothesShineOil-infusedVegan

How it works:PRO Color Shield technology, designed with protective polymers, conditioning agents, and Vitamin E (a powerful antioxidant), forms a protective shield that helps lock in your color.Contains Kukui Seed Oil to help moisturize strands + add shine.

Balances hair\'s pH to seal the cuticle to help protect color vibrancy.

Formulated for:Ideal for color-treated hair. All Diameters: Fine, Medium, Thick All Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)

How to use:Massage into hair and lather. Rinse, then follow with Illuminated Color Conditioner.

Pro tip:Shampoo and Condition with cool water to help seal the cuticle.When styling color-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying, for heat protection + instant moisture and color vibrancy. When using hot tools (like curling irons and flat irons) on dry hair, we recommend Heat Shield Thermal Protection Mist to protect against heat tools up to 450°F/232°C.Coloring and recoloring? To repair hair that’s been damaged by chemical treatments, reach for Bond-Building Repair Treatment once a week in place of conditioner.

Fragrance notes:Fruity, warm, fresh—a scent that embodies the vibrant, protective essence defining this collection.

Top: Coconut + Almond MilkMid: Jasmine + PineappleBase: Vanilla + Sandalwood Cream