HOT ! Amika Big Hit Volumizing Shampoo 9.2 fl oz

What It IsA lightweight, volumizing shampoo that cleanses while boosting all-day body and hydration. Designed to instantly energize limp, fine, or flat strands without weighing them down.*

What It DoesBig volume. Big hydration. Big Hit proves you really can have it all—lifting lifeless strands with an instant* surge of fullness while replenishing moisture for touchable softness. Powered by energizing caffeine and moisture-binding glycerin, this weightless formula delivers 2.3x more volume** without stripping or drying. The result? Hair that’s fuller, softer, and beautifully balanced—every wash, every day.

What Else You Need to KnowIn a 7-day consumer study of 32 participants who used Big Hit Shampoo + Conditioner together:

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  91% agreed their hair had long-lasting, 24-hour volume*

  
  


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  91% agreed their hair felt hydrated without heaviness*

  
  


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  94% agreed their hair was soft, smooth, and touchable*

  
  

Key Benefits

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  Instant + all-day volume

  
  


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  Hydrates while cleansing

  
  


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  Leaves hair soft, smooth + manageable

  
  


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  Safe for color-treated hair

  
  

*Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system.