HOT ! Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid-1.7oz

What it is: A multivitamin-enriched primer and moisturizer that nourishes, plumps and preps skin with healthy hydration to improve the look of foundation.

What it does: This primer is a full makeup prep in one step, blending the performance of a primer with the cushion of a moisturizer. A blend of vitamins B, C and E helps replenish and condition skin with essential nourishment, while a moisturizing complex of hyaluronic acid, squalane and shea butter helps instantly hydrate, plump and prep skin for a fresh, healthy-looking glow. Its rich yet lightweight and fast-absorbing texture cushions skin and grips foundation for smooth, flawless makeup application. It\'s lightly scented with notes of grapefruit and geranium.

Research results:

In a consumer test on 123 women after one week of use:

- 98% said it left skin looking rejuvenated

- 96% said it left skin feeling nourished and conditioned

- 96% said it left skin feeling moisturized throughout the day

- 96% said it left skin looking healthy

- 95% said it left skin feeling healthy and infused with moisture

- 95% said it gripped makeup for flawless application

- 95% said it layered well with makeup, helping makeup apply smoothly and evenly

- 93% said it left skin feeling plumped

- 91% said it improved the look of foundation

How to use: Massage moisturizer primer base onto just-cleansed skin as part of your daily skin-care regimen, avoiding the eye area. Use the primer with an eye base to help achieve moisturizing prep for underneath your eyes.

• 1.7 oz.


• Winner of an Allure \'Best of Beauty\' Award for Best Base, 2025


• Paraben-free; sulfate-free; phthalate-free; gluten-free


• Dermatologist tested